KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Corporation to produce stand mixers; the “H-5” was the first model introduced. The company faced stiff competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model “K”, the work of designer Egmont Arens.
The KitchenAid stand mixer is one of the most popular stand mixers on the market and is widely considered to be the definitive stand alone dough and cake mixer. The concept of a stand mixer was developed by Herbert Johnston of The Hobart Corporation after he saw a baker kneading dough by hand and thought that there must be a better way of mixing dough.
The KitchenAid name was developed when the user of an early prototype exclaimed “I don’t care what you call it, but I know it’s the best kitchen aid I’ve ever had!”
The KitchenAid brand really took off in the 1990s when they started making other domestic appliances and sponsoring show on PBS hosted by the famous tv personality chefs Martha Stewart and Julia Child.
KitchenAid is owned by the Whirlpool Corporation.