I initially started this website with a group of three friends, all with a passion for coffee. We wanted to write about our love for coffee and to share our coffee experiences with a larger audience. Life has a way of moving people in unpredictable ways. Life eventually left me as the only active member on the website, out of the four founders.
In a market driven by sales and marketing, all products are supposed to be the best, and in a way, all are. So if all products and coffee makers are the best, and all coffee brewing is great, how do we choose between them?
That was exactly our point when we started, it is still my point today. I try to make it easier for people to understand the differences between all the brewing methods, and between various coffee-making equipment and gadgets. In my opinion there is no bad brewing method, there is only poorly brewed stuff.
Brewing methods are mostly a cultural, and habitual choice, and extending this, up to a certain point even coffee beans are a habitual choice. Roasting choice can also be a matter of habit, and the act of changing the roast is a painful transition of days, but in the end, once used to the new roast you can't go back too easy to the old roast type. I only mention this because I want you to be confident in your taste. This is what I do here: I help you build your confidence in your taste, and I try to free your instincts from the coffee connoisseurs.
I love coffee in any form. Brewed with pour over device, steeped in a French press, or pulled into an espresso shot. I consume coffee as a beverage, or as a ingredient in recipes, be it savory or
I come across too passionate sometimes. You might notice that sometimes I give information that contradicts the consensus of coffee world. I especially disagree with coffee grinding standards, and with what is commonly referred to as "over extraction". If my "heresies" don't make sense to you, I would like to hear that in the comments area. Or if you are a blogger, make a post about it.
Yours truly passionate coffee lover,